Schools Are Using Social Networking to Involve Parents is a new article over at Education Week.
Here’s how it begins:
Digital technology is providing a growing variety of methods for school leaders to connect with parents anywhere, anytime—a tactic mirroring how technology is used to engage students.
Through Twitter feeds, Facebook pages, and text messages sent in multiple languages, school staff members are giving parents instant updates, news, and information about their children’s schools. Not only that, but a number of districts are also providing parents access to Web portals where they can see everything from their children’s grades on school assignments to their locker combinations and what they’re served for lunch.
Socioeconomic disparities in Internet access can make such digital-outreach efforts challenging and even divisive, however; some parents have many options for connecting digitally, and others don’t.