“Won’t Back Down” revived as centerpiece of corporate lobbying campaign is the headline of a Washington Monthly article. Here’s how it begins:
The cringe-inducing anti-teachers’ unions movie may have had the backing of wealthy corporate education reformers, but the magnates couldn’t seem to use their entrepreneurial spirit to cobble together a decent flick. The astroturfers dream, starring Maggie Gyllenhaal and Viola Davis, completely flopped at the box office when it was released last fall. In fact, if movie-goers’ taste is the sole metric, “Won’t Back Down” was the worst major film in the history of cinema. The Huffington Post reported that the $2.6 million it took in on its debut weekend set “the record for worst opening of a film that released in over 2,500 theaters.”
If the billionaire backers of this film — Philip Anschutz, through Walden Media, and Rupert Murdoch through 20th Century Fox — held their production to the same standards that they want to impose on public schools, every last copy of “Won’t Back Down” would be sealed in a series of wet cement laden oil drums and eventually heaved into Lake Superior. Yet they won’t let it die. They just (sorry) won’t back down. According to the AP, they’ve stripped the movie of its flimsy pseudo-artistic pretensions, and have placed it at the center a new lobbying effort.
USA Today has a similar article.
I’m adding these links to The Best Posts & Articles On Parent Trigger Movie “Won’t Back Down”.