Parents Add Heft to Bond, Tax-Measure Campaigns is an Education Week article worth reading.
Here’s an excerpt:
Though the specifics may differ from community to community, parents throughout the country are increasingly becoming advocates for bond and tax measures needed to fill budget holes and better the quality of schools.
Their outreach often goes beyond knocking on doors, posting on Facebook, and running ads on local TV stations: In Baltimore, for example, the nearly three-year campaign included a 3,000-person rally and weekly parent bus rides to lobby state legislators in Annapolis, the capital.
According to Michael Griffith, the senior policy analyst for the Denver-based Education Commission of the States, parents are vital in pushing local voters to pass both bond measures, which typically pay for lengthy infrastructure projects, and tax or levy measures, which pay for district operating expenses.
“While in most school districts these measures have to go through the school board or the district’s fiscal agent to be put before the community, it is the parents that have to rally to support the measure,” Mr. Griffith said. “Whether it be organizing a campaign or voting for the measure, parent involvement is crucial to getting these measures passed.”